Posted on February 16, 2016 by Rebecca Anne Lothian

The Introduction of our Social Media

Social Media

Social media is the contemporary platform of communication and networking. Nowadays we can keep in touch more than we ever could, all from the influence of the Internet. Due to the cost-effective nature and accessibility of the internet, it is an excellent method of marketing and raising awareness of new products. As Lorries Thomas states:

“When used with the right intention and managed regularly, Facebook can be a no-cost marketing tool to help organizations gain a competitive edge.” (Thomas, 2011, 114).

Various companies tend to have Facebook Pages, as we are able to create company pages.

(Lothian, 2016).

As you have to invite people to like your Facebook Page, you are allowing potential audience members to make their own choice as to whether they see our posts and updates.

“Social media is most different from traditional media in that it lacks the option to force an interruption: Your message has to be invited in.” (Evans, 2008, 180).

Therefore, our audience will grow over time as we perform our other marketing strategies.

(Lothian, 2016).

We also created our Twitter page yesterday, this will enable us to use hashtags and possibly be seen by a larger audience.

Both Facebook and Twitter are accessible to mobile devices, ensuring that the marketing team will be able to post updates all through the day. We believe this will become one of our most vital marketing techniques, as this form resonates well with our target audience of young adults and students.

Work Cited

Evans, D. (2008) Social media marketing: an hour a day. Indianapolis: Wiley Publishing.

Lothian, R. (2016) Social Media [image]. Rebecca Lothian.

Thomas, L. (2011) Online marketing. Maidenhead: McGraw-Hill Professional

Posted on February 7, 2016 by Georgia Harris

We are here, We are now, We are PINPOINT!

In our theatre company we needed three members who did not perform in the show, when discussing the roles it became apparent that a lot of the group wanted to perform. Me on the other hand, I was not as passionate about it as I have often taken a backstage role. The role of producer therefore took my eye as I am confident in leading a team and that is a crucial element of the producing role. So that was that and I became our company’s producer. However, I later found myself asking what actually is the role of the producer?

‘The producer is responsible for delivering a good show, on time and in budget’ (Seabright, 2011).

As the Producer of the company, It is my job to ensure that everything runs smoothly. I am responsible for the way the company is viewed and the way it is ran. I wanted to try and be involved in all aspects of the company, therefore one of my first tasks was to decide a name and logo. As a group, we discussed what kind of theatre we would like to produce as this would have to reflect upon our name and logo. After too many mind maps, diagrams, crazy suggestions and at one point considering the name Hornswaggle. We finally came to it… PINPOINT THEATRE.

Next step, the logo. This was really important as it had to represent us as a company and was often the first thing someone would come across when looking at our theatre company. We chose the name Pinpoint as it can be read in several ways, one of the topics we wanted to research was conspiricies therefore we wanted to ‘pinpoint’ the truth. I worked closely with the marketing team to come up with a logo that looked professional and was relevant.

Here is a few of our original designs:

(Lothian and Smart, 2016)

We went through several designs until finally deciding on our final design!

I love this design as I feel it was simple but very effective. It is a logo that is transportable though generations and we can change the genre’s of the theatre we produce without our logo affecting that to much. The symbol of the location pin is also one that is globally understood.

We even managed to create our own tag line.
So from here on out… WE ARE HERE, WE ARE NOW, WE ARE PINPOINT!

Posted on February 3, 2016 by Rebecca Anne Lothian

Initial Ideas

Pushing Arts Marketing

When looking at the potential marketing of a new company Keith Diggle explains in his book Arts Marketing (1994) that upcoming small companies are “essentially concerned with getting good results with the minimum expenditure of time and money, methods used being essentially practical ones.” (Diggle, 1994, 17). Therefore, our first meeting as a marketing team explored the different kinds of promotion available to us. We first evaluated our budget availability and our accessibility to other sources and then created a list of strategies we could go forth with.

These included:

Social Media

Radio

Flyers

Poster

Newspaper articles

Events

Public Relations

Video

Performance Trailer

All these mediums of marketing considered more of a time consuming factor, but most seemed cost effective, which is necessary to consider for a brand new company.

Diggle also explains that large companies tend to explore their marketing strategies on the basis of research and statistical analysis, but also admits that science cannot guarantee results, especially with marketing the arts. As we have just created our Theatre Company, our marketing team are unable to conduct any previous research and understand what approach works effectively. However, we can use of knowledge as performers and consumers ourselves of the theatre to impact upon our strategy choices. We also understand how to approach our target audience, mainly being students and young adults, being both of these ourselves.

Due to our cost-effective methods in the list above, we can ensure that hopefully we can only gain with our strategies and enable to promote our debut performance.

Work Cited

Diggle, K. (1994) Arts Marketing. Surrey: Perfectaprint.

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